Specialist - Corporate Communications (Brand Strategy / Brand Building)

Why This Role Matters:

• As a Specialist in Brand Strategy & Brand Building, you’ll be an essential part of our journey in shaping and amplifying our brand’s identity. By crafting impactful strategies and engaging brand experiences, you’ll play a key role in building a strong foundation that drives sustainable growth and connects us with our audience.

Key Responsibilities:

• Craft and Execute: Create and develop innovative brand strategies that align with our vision and inspire engagement.
• Shape Our Brand: Refine the brand identity for both our master brand and sub-brands, ensuring they resonate with our audience.
• Elevate Awareness: Lead communication and activation initiatives to boost brand awareness and build lasting connections with our audience.
• Ensure Consistency: Align branding across all marketing materials and customer touchpoints for a cohesive presence.

What We’re Looking For:

• A Bachelor's degree or higher in Branding, Marketing, Communications, or a related field.
• 7-8 years of experience in Branding and Communications, with a proven track record in executing integrated marketing campaigns (offline, online, PR, activation)
• A creative mindset with a proactive approach and the resilience to champion brand initiatives.
• Strong negotiation and influencing skills to advocate effectively for our brand.
• Fluency in English is a must.